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Marble Surface

Branded Content Specialist

Mid Valley


MYR 3200 - MYR 3700

About the Role

We are looking for a qualified branded content lead to join our team. You will be responsible for creating, improving and maintaining content to achieve our clients business goals.

As a branded content lead, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency.

Ultimately, you should oversee all branded content initiatives to ensure customer engagement, brand consistency and a positive customer experience.


  • Develop content strategy aligned with short-term and long-term marketing targets  

  • Collaborate with editorial and design teams to plan and develop site content, style and layout  

  • Create and publish engaging content  

  • Edit, proofread and improve writers’ posts  

  • Liaise with content writers to ensure brand consistency

  • Optimize content according to SEO 

  • Use content management systems to analyze website traffic and users engagement metrics  

  • Manage content distribution to online channels and social media platforms to increase web traffic  

  • Develop an editorial calendar and ensure the content team is on board  

  • Ensure compliance with the law (e.g. copyright and data protection)  

  • Stay up-to-date with developments and generate new ideas to draw the audience’s attention


  • Proven work experience as a branded content lead  

  • Hands-on experience with Google Office suite and WordPress  

  • Basic technical knowledge of HTML and web publishing

  • Knowledge of SEO and web traffic metrics 

  • Familiarity with social media  

  • Excellent writing skills in English & Bahasa Malaysia  

  • Attention to detail 

  • Good organizational and time-management skills  

  • BSc degree in Journalism, Marketing or relevant field

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